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Elon Musk vs. the world

4 ay önce3 views

Tesla, SpaceX, Boring Company – three phrases that will help us with YouTube SEO on this story. And you know what - we think Elon Musk would be proud! Sure, he's railed against clickbait and lazy journalism, but he's also played the press to his advantage, generating incredible free publicity. But have the tides turned? In the eyes of today's press, is Elon hot or not?

SOURCES & FURTHER READING

Goldfarb & Kirsch piece on Elon’s storytelling diversions


Cehrs on Musk’s PR savvy


Cunningham on Musk’s marketing genius


Most admired people in the world


NYT overview on Elon’s battle with press


Reveal (Center for Investigative Journalism) Investigation about Tesla


Tesla’s 2017 annual report



CREDITS
Writer: Louis Foglia
Editor: m.cho
Researcher: Page Ellerson
Supervising Producer: Allison Brown

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