Tag Heuer has deepened its relationship with motorsport after announcing a series of new partnerships at the Geneva International Motor Show. The luxury Swiss watchmaker is exhibiting at the event for the fourth consecutive year, and had already used it as the platform to announce an official partnership with Aston Martin on Tuesday. It followed this on Wednesday by unveiling new tie-ups with Formula E, Gulf Oil International and the Musée de l’Automobile in Monaco. Prince Albert II of Monaco attended the press conference in Geneva, where he was given a tour of Tag Heuer’s stand.
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