A total of 1,000 litres of paint and 50 different pigments are required to create a new shade. Three years of research and enough sensitivity to appreciate market trends: “Creating a colour is an inside job”, says Jordi Font from SEAT’s Color&Trim department. Its journey begins with a market study and ends when the paint is applied on the vehicle. In this process, personalisation strengthens its position as an obvious trend. Continue reading as w ego over the more than 1,000 days it takes to create a new colour range.
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