The Hyundai Kona is a brand-new challenger in the B-SUV segment, with uncompromised individuality and innovative features. The Kona's bold, daring image hints at the future design direction of Hyundai Motor's next generation of SUV models and creates a unique proposition in the compact SUV segment. Hyundai Kona stands out from the crowd with high contrast design elements and striking style. Its masculine protective, 'armor', combines powerfully with the futuristic LED lighting to create a high-tech look. Despite its unique appearance, the Kona doesn't sacrifice sophistication and is highly capable - a combination designed to appeal to the Millennial demographic.
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