Hit toys take more than creativity
- 5 years ago
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The FT's Christopher Booker goes behind the scenes of the toy design world where there is a careful orchestration between designer, manufacturer and, most importantly, the retailer. Having a hit on their shelves can make or break a retailer's holiday season, but for the toy designer, getting a chance to enter the contest takes far more than a clever idea.
For more video content from the Financial Times visit http://www.FT.com/video
The FT's Christopher Booker goes behind the scenes of the toy design world where there is a careful orchestration between designer, manufacturer and, most importantly, the retailer. Having a hit on their shelves can make or break a retailer's holiday season, but for the toy designer, getting a chance to enter the contest takes far more than a clever idea.
For more video content from the Financial Times visit http://www.FT.com/video