Hundreds of people joined a colourful parade in Thailand on Saturday in celebration of strawberries.

Spectators lined the streets to watch floats and marching bands make their way through the Samoeng district of Chiangmai Province.

The parade is the centre piece of the annual strawberry festival, where visitors can taste and buy the locally produced fruit.

According to the filmer of the video, strawberries are known as "the fruit of love" in Thailand.