Amazon Effect, Meatball Edition
To create a Super Bowl snack, we bought the same ingredients at a new Whole Foods 365 store and a Walmart.
Our experiment was inspired by the opening of the Whole Foods 365 brand store in the Fort
Greene neighborhood of Brooklyn on Wednesday — the first 365 store on the East Coast.
That bill came to $27.18
One ingredient that drove that difference: Whole Foods’ organic shredded Cheddar
cost nearly three times as much as the Walmart brand, which was not organic.
Our plan was to bake one batch of the cheesy, three-meat delicacy using only ingredients from a Walmart
and a second batch with only items from the Whole Foods 365.
While the 365 line of stores was launched before Amazon’s acquisition, the vibe of
the new Brooklyn store seems in keeping with Amazon’s consumer-first approach.
Wherever possible, we bought 365 brand items, including steak, hamburger, salt, pepper and olive oil.
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