Harry Potter and the Magical Profit Margins Under the Tree Gerrick Johnson, a toy analyst at BMO Capital Markets, named both Lego and Thomas & Friends, the maker of toy trains for little kids, which he said also had an operating profit margin in excess of 30 percent. Brand Finance, a brand consulting company based in London, pointed to Lego, putting its operating margins at 34 percent over the last half-decade, compared with 14 percent for Hasbro and 13 percent for Mattel.
