Launching in January 2018, this is the first time Citroën has partnered with Channel 4 in this way. The sponsorship will include multiple series of First Dates, as well as the return of First Dates Hotel where Maître D’ Fred Siriex and his team will welcome a whole host of hopeful singletons to a tailor-made matchmaking experience in Naples next year. In addition to the sponsorship, Citroën and Channel 4 are collaborating on the launch of an original content series for All 4, which will also be distributed across Citroën’s own channels. The partnership was brokered by 4Sales with MediaCom and will also include off-air licensing and Channel 4’s unique interactive digital sponsorship format ispon.