Amazon’s Australian Debut Brings Excitement, Dread and Defiance

  • 6 years ago
Amazon’s Australian Debut Brings Excitement, Dread and Defiance
“As you see more sellers come to the marketplace, you’ll see a deeper assortment, depth, and price competition will only go up from there.”
Mr. O’Leary pointed out that at Amazon’s debut, the Australian marketplace had only a few hundred
sellers — or third-party vendors — who are now listing their products on the site.
“We’ve been following it very closely,” Tristan Swanwick, the co-founder of Swanwick Sleep, an Australian company
that sells sleep-aiding glasses, said of Amazon’s debut in Australia.
They follow us, we don’t follow them.”
Mr. Harvey complained about the “free publicity” that Amazon had received in the lead-up to the debut,
and said their retail offerings had never posted a profit.
Mr. O’Leary, who has studied Amazon’s impact globally, said
that businesses seeking to match the company’s product variety and pricing were fighting a losing battle.
“I’d say it’s early days — it’s Day 1,” said Jack O’Leary, a United States-based analyst at PlanetRetail RNG, a global retail insights firm.

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