Snapchat’s New Test: Grow Like Facebook, Without the Baggage

  • 7 years ago
Snapchat’s New Test: Grow Like Facebook, Without the Baggage
And unlike Mark Zuckerberg, who once said privacy was an outdated concept, Mr. Spiegel believed
in safeguarding users’ data, saying in a 2015 interview that “we care about not being creepy.”
Snapchat’s distinctive qualities also helped steer it clear of some problems that are now plaguing its rivals.
The app, which featured a minimalist design that appealed to teenagers while often perplexing their parents, will soon have a personalized feed
that uses algorithms to show relevant stories to users, rather than making them sift through a reverse-chronological feed.
Instagram Stories, a near-clone of Snapchat’s most distinctive feature, has reached 300 million daily active users, nearly twice as many as Snapchat.

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