A Big Deal in Big Food, Irene Rosenfeld Retires From Mondelēz
A 36-year veteran of big food companies, Ms. Rosenfeld took over as chief executive of Kraft Foods in 2006, acquired the British chocolatier Cadbury in 2010 through a hostile takeover,
and split the company in two in 2012, creating Mondelēz.
As Ms. Rosenfeld prepares to step down as chief executive next week after 11 years leading Mondelēz and its predecessor, she reminisced about a career spent trying to increase sales of cookies, candies and chips — and reflected on shifting consumer preferences
that are demanding fresher, healthier foods than the ones she championed for so long.
Noting that “there is an accelerating interest in well-being everywhere in the world,” Ms. Rosenfeld said Mondelēz took the issue seriously, removing genetically modified ingredients from Triscuits, offering resealable packages of Oreos
and introducing relatively healthy brands like Véa, a new biscuit line.
Comments