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Luxury is derived from the Latin word luxus, meaning excess. Luxury goods or service are defined as rare products or superior services with value higher than their core function, incorporating culture and philosophy. Luxury watches represent perfect mix of precision, quality, design, technology and perfect workmanship. These are one of the most sought after tangible luxury good. Swiss watchmaking industry is known for worlds finest luxury watches since ages featuring prestigious brands such as Rolex, Cartier and Omega.
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