11 months ago6 views
Forming a Picture of the New Philanthropist
“If you had a view of philanthropy like, ‘Oh, this is similar to what I do in my regular day job,
and I’m going to apply it to social impact,’ there was a more natural fit and comfort to talk about it.”
But most philanthropists struggle to identify themselves as wealthy.
It’s not a conversation you can have down at the pub with your friends.”
His wife, Fran Perrin, whose family is one of the most philanthropic in Britain, said
she grew up in a philanthropic family, so she felt comfortable around the term.
Philanthropy is “just a very murky area because it’s inefficient, there isn’t good information and people are embarrassed to ask questions.”
Philanthropists like to talk about the “impact” of their giving and how to measure it.
“There is a tendency to see if we can segment out philanthropists based on age, gender, level of experience, and see
that they might behave differently,” said Tracy Mack Parker, a senior adviser at the Philanthropy Workshop.
It’s paying it forward.”
Ms. Goradia’s family foundation, whose assets come from her father’s plastics and petrochemical business, gave out $2 million last year.