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Mark Zuckerberg said the device, priced at $199, would be the most accessible VR experience ever. Sales of the companys VR hardware have been slow since launching the first Oculus Rift headset in March 2016. "If VR doesn't go mass market at this price point, I think we can conclude that it never will, said John Delaney, an analyst with IDC. The existing budget way to get Facebook's VR is the Samsung Gear VR at $129 - but that requires a high-end Samsung smartphone in order to work. Speaking at Facebooks yearly virtual reality developers conference in San Jose, Mr Zuckerberg acknowledged the slow adoption of the technology to date. But he said his companys goal was that one day, it would get one billion people into VR.