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Lalaloopsy is an American line of plastic rag dolls from MGA Entertainment. They were originally released in new as Bitty Buttons but the brand name was changed to Lalaloopsy shortly after launch. They were popular in the new holiday season. A variety of large and small Lalaloopsy dolls have been released, as well as several Lalaloopsy themed video games. In new and new Lalaloopsy TV specials and TVbegan airing on Nick Jr.On July 19, new, MGA Entertainment announced the launch of a line of doll toys, Bitty Buttons, featuring eight 12 -inch original rag dolls. Bitty Buttons had the tag line Sew magical - Sew cute. Each doll charer was created with a fictional theme, reflecting the day she is born, the fabric she is sewn from, and her pet. Isaac Larian, CEO of MGA Entertainment, said, Bitty Buttons was designed to teach kids that everybody is unique in their own special way. The new brand promotes the idea that old things can become new again, everything can be repurposed and nothing should ever go to waste. According to company press releases, the dolls were, Designed to encourage a childs imagination and creativity and teach important life lessons such as diversity, individuality and the idea that everything deserves a second life. At release, the original eight dolls were Crumbs Sugar Cookie, Jewel Sparkles, Peanut Big Top, Bea Spells-a-Lot, Mittens Fluff N Stuff, Dot Starlight, Pillow Featherbed, and Spot Splatter Splash.[1]\r
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The dolls changed from Bitty Buttons to Lalaloopsy shortly after launch. In November new, the Lalaloopsy toy line won the Large Doll category in the Peoples Play Awards,[2] and was featured the next day on the American television program Live with Regis and Kelly.[3]\r
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Lalaloopsys original dolls were described by CBSs The Early Show in November new as the hottest toy of the season,[4] and MSNBC referred to them as this years Tickle Me Elmo.[5] The New York Post described them as, Creating Cabbage Patch-like hysteria among Holiday shoppers.[6] On December 21, new Lalaloopsy dolls were in the first spot on Googles Hottest Holiday Internet Searches. According to Google searches for Lalaloopsy dolls were up 20% since the beginning of December.[7]\r
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On February 13, new, the addition of three new charers: Patch Treasurechest, Blossom Flowerpot, and Tippy Tumblelina were added to the existing line of 8. It was also announced that the company would be expanding the line of toys to include new mini versions of the dolls as well as made-for-DVD feature that has been released in spring new.[8]\r
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Additional mini- were created as well as exclusive holiday-themed dolls that could only be found at certain retail stores. On June 28, new three new charers: Marina Anchors, Sahara Mirage, and Misty Mysterious were added as well as additional play-sets. Development of a Nintendo DS title was also announced,[9] with the official release date being November 6, new. Each game came with one of four mini dolls.[10]\r
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On November 16, new MGA announced that the newly created nurse doll - Rosy Bumps N Bruises has been donated to more than 1,000 Red Cross hospital blood drives across the country to aid in awareness.[11] The following day MGA entertainment announced the creation of 5 webisodes to be featured on Teletoon, and that future updates would be posted on the Lalaloopsy Facebook wall.[12]\r
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In December new MGA Entertainment started to advertise Lalaloopsy Micro Figurines. Each one is about 3 centimetres (1.2 in) with a head that can be removed and placed onto the other bodies.\r
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MGA continued to add additional charers to the Lalaloopsy toy line. As of February new there were over 50 charers. The main toy line includes 13-inch Dolls, the mini-, and a variety of mini play-sets and plush dolls[13] as well as Lalaloopsy Littles, smaller siblings of the 13-inch dolls.[14]\r
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In March new a new line of mini Lalaloopsys called Shoppes were announced. Their names are Cherry Crisp Crust, Jelly Wiggle Jiggle, Bun Bun Sticky Icing, and Scoops Waffle Cone. A new mini doll, Sprouts Sunshine, was released through Target in the spring of new.Lalaloopsy Friendship Parade (FULL TV Ep

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