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Google has made sure that consumers are given the best options and services by local businesses, and in return these customers trusts ‘Mr. G.’ to give them the top businesses in their local community when searching through their mobile devices.
And as the competition gets tougher and the demand to work harder on creating a reputable presence online, local companies must place importance on how proximity can increase visibility and drive traffic to their local store.
It’s a fact that business name, address, and phone number (NAP), unique company description, and readable content are the major components to be featured in the top 20 businesses, but proximity beats them all. If the potential customer isn’t near your store location at the time of search, your store may not be included in the top list.
Read more here: https://goo.gl/ioKZ7p