http://www.marketing-paradise.com http://www.business-garden.com Released: July 2008 Avertiser: MERCEDES-BENZ Brand name: MERCEDES E-CLASS Agency: CLEMENGER BBDO MELBOURNE Country: AUSTRALIA Category: Cars Credits: The latest campaign from Clemenger BBDO Melbourne for Mercedes-Benz is far from your standard retail car commercial. For a limited time, the E 280 Sport Edition comes with over $11,000 worth of extras. Rather than produce a standard ‘offer + price’ dealer ad, Clemenger BBDO decided to take a different approach. They literally let the car fall off the back of a truck. Agency Team: Creative Directors Cameron Hoelter & Emma Hill Copywriter Paul Reardon Art Director Gus Johnston Media DaVinci Account Management Tom Ward and Matilda Hobba Strategy Planner Mike Hyde Production Team: Director Patrick Hughes Production Company Radical Media Producer Sam Mead Post-Production House Digital Pictures
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