Why Jeep Ought to Be for Keeps Even if it succeeded, the Trump administration and Congress are likely to balk at allowing such a large and iconic American brand to end up in Chinese hands. Offloading the company’s top brand to the Great Wall Motor Company, whose president has indicated interest, could raise billions of dollars. With a market value of some $15 billion, Great Wall may struggle to secure financing or Beijing’s approval for a deal larger than itself. The Fiat Chrysler Automobiles chief executive advocates using mergers to stop carmakers wasting precious capital. Its pretax margin last year, at 2.8 percent, was the lowest of the group.
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