Part 1/4 Out of the Ashes - Professor Mognetti @ Cass London

02/25/08 John Cass Business School hosted Professor Mognetti's conference on his new book "Out of the Ashes". Jurgan Dormann’s book endorsement: “Jean-Frédéric Mognetti has insightfully unlocked the forces driving a successful turnaround in “Out of the Ashes”. He candidly unveils the need for inclusive leadership, which is unleashed when staying focused on doing the right things and achieving goals step by step with dedicated teams. With unsparing openness, Mognetti demonstrates the importance of radical measures in a crisis situation and how important trust and alignment were to transform these into a sustainable business model with SN Brussels Airlines – knowing that success is not an entitlement. This book takes the reader behind the scenes of a specific corporate moment of truth during 40 months of hands-on management.”