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It focuses on the craft of writing and performing rap verses, and all the interviewees are musicians of the genre and friends of Ice-T. Producer Paul Toogood states on the DVD release that the genesis of the project stemmed from a conversation he had with Ice-T in which he asked him how he wrote "seminal tracks" such as "6 in the Mornin'" and "Colors".
Ice-T replied that in his thirty year hip-hop career, no one had ever asked him that. Grandmaster Caz features more than any other interviewee, and the movie returns to his home on multiple occasions throughout showing his creative process as he writes "The Art Of Rap" rap, which he then delivers. It was shot on location, but mainly in New York, Los Angeles and Detroit. The film was an official selection for the Sundance Film Festival where it was screened as a premiere on January 2, 2012.