Want to Work for Jaguar Land Rover? Start Playing Phone Games

Want to Work for Jaguar Land Rover? Start Playing Phone Games
While traditional applicants will still be considered, people who successfully complete the app’s puzzles will
“fast-track their way into employment,” said Jaguar Land Rover, which is owned by Tata Motors of India.
“The nature of jobs is changing, and what we should be looking for is changing,” said Barbara Marder, senior partner at Mercer, a consultancy
that specializes in human resources and has a stake in Pymetrics, a company that makes games for recruitment purposes.
That’s not an insignificant challenge.”
In the case of Jaguar Land Rover, applicants are invited to explore a garage belonging to the band Gorillaz and assemble a Jaguar sports car.
Companies once relied on job fairs and advertising to court applicants,
but they are having to be ever more inventive to attract candidates with the technical savvy and skills they need.