Pillsbury Chocolate Chip Cookie Dough TV Television Commercial from 1998.
Pillsbury is a brand name used by Minneapolis-based General Mills and Orrville, Ohio-based J.M. Smucker Company. Historically, the Pillsbury Company, also based in Minneapolis, was a rival company to General Mills and was one of the world's largest producers of grain and other foodstuffs until it was bought out by General Mills in 2001. Antitrust law required General Mills to sell off some of the products. General Mills kept the rights to refrigerated and frozen Pillsbury products, while dry baking products and frosting are now sold by Smucker under license.
Leo Burnett created Pillsbury's Doughboy and Jolly Green Giant, which are two of the agency's top brand icons.[1]
Founding and early development
C.A. Pillsbury and Company was founded in 1872 by Charles Alfred Pillsbury and his uncle John S. Pillsbury. The company was second only to Washburn-Crosby to use steel rollers for processing grain in the United States. The finished product required transportation, so the Pillsburys assisted in funding railroad development in Minnesota.
In 1889, Pillsbury and its five mills on the banks of the Mississippi River were purchased by a British company. The company also tried to purchase and merge with the Washburn Crosby Company (a precursor of General Mills), but the principals at Washburn prevented the takeover.[2]
In 1923, the Pillsbury family reacquired Pillsbury-Washburn Flour Mills Company, Limited which subsequently was incorporated in 1935 as Pillsbury Flour Mills Company.[3] 1950s
In 1949, the company introduced a national baking competition, which would come to be known as the Pillsbury Bake-Off; it was nationally broadcast on CBS for many years.
Only seven products used the Pillsbury name in 1950, but the company began adding to its product line.[4][dead link]
In 1949, the company introduced a national baking competition, which would come to be known as the Pillsbury Bake-Off; it was nationally broadcast on CBS for many years.
Only seven products used the Pillsbury name in 1950, but the company began adding to its product line.[4][dead link]
In 1949, the company introduced a national baking competition, which would come to be known as the Pillsbury Bake-Off; it was nationally broadcast on CBS for many years.
Only seven products used the Pillsbury name in 1950, but the company began adding to its product line.[4][dead link] Text document with red question mark.svg This article possibly contains inappropriate or misinterpreted citations that do not verify the text. Please help improve this article by checking for citation inaccuracies. (January 2017) (Learn how and when to remove this template message)
The early 1950s brought the acquisition of Ballard & Ballard Company and the beginning of packaged biscuit dough, which would become one of the company's most important and profitable product lines in later decades. The company began advertising heavily
