DMK used Natchathira cricket for its election campaign

Nadigar Sangam's celebrity cricket tournament, called Natchathira Cricket, kicked off on Sunday morning at the MA Chidambaram Stadium in Chennai. Eight teams led by stars participated in the event. Though the event was being organized to raise funds to construct the new building of Nadigar Sangam but the DMK heavily used this cricket match for its election campaign as Sun TV had acquired the rights to broadcast the cricket match.