This year, we distill the best moments from 76 holiday greeting videos that were published by colleges and universities across Canada in December 2015, and select a few as “Best in Class” for their categories. Please “take twenty” with us, and enjoy!
A snowy Canadian winter is a natural, non-denominational symbol of winter break, and so many holiday greeting videos feature footage of campus wrapped in a blanket of snow. Perhaps last year was particularly green, since quite a few videos faked the snow – from Royal Roads to Western (which got Best in Class for this category.)
The simplest way to incorporate the many voices on campus is to feature a collage of photographs, either taken throughout the year, or staged using holiday props. More popular is the “Holiday Shout-Out”, a compilation of many staff and students sharing their holiday wishes, often in a range of languages and reflecting a variety of traditions. (Humber College gets Best in Class for this category, although there are plenty of other great examples. VIU deserves honorable mention for involving their “Extreme Science” team. uWindsor produced a very slick multilingual video, but Queen’s ultimately got Best in Class for the sheer range of voices and their enthusiasm.)
A variation on the “shout-out” is the “on-the-street Q&A”, and again there are plenty of great examples. Many ask students and staff what the holidays mean to them, or what they are looking forward to about the holidays. (SFU gets Best in Class for this category, for a polished and energetic video asking staff and students about their gift to the world.)
Many institutions showcase the skills and talents of their students and alumni in their holiday greetings. Sheridan has a tradition of animated videos, and Mohawk of very polished musical greetings. Last year we saw alumni talents featured by NSCC, ECUAD, Ryerson, and Georgian as well. (We awarded Mohawk Best in Class for their musical videos, and even behind-the-scenes video.) Special mention goes to MSVU's recruiters, who clowned around while demonstrating their gift-wrapping skills.
We saw tree-trimming parties at King’s and CBU, among others, but uVic took it to a new level with their best-in-class approach to symbolic ornaments and student sound bytes. A close runner-up was George Brown, which created a strong example as well. Santa Claus made an appearance at Douglas, posing for photos with all the good little girls and boys. At Niagara, gifts were delivered by Basil, the greenhouse cat.
We also saw a range of "feel-good" videos, carolling sing-alongs, and parodies.
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