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Nordstrom's Top Web Brand: Beyoncé’s Ivy Park

Wochit
Wochit
3 years ago|1 view
View Slideshow Print A- A A+ In an analysis of online purchases on Nordstrom’s web site by Slice Intelligence, Beyoncé’s Ivy Park was the top-selling brand during the week of its launch in April. The analytics firm also noted that 40 percent of online “Ivy Park buyers have also also purchased her music, with a quarter of these fans owning her newest album.