http://www.turkishwin.com/
Esra Sertoğlu spent many years living the “fast” corporate life, facing fierce and ugly competition and struggling to maintain balance in her personal life. Feeling the effects of this lifestyle, Sertoğlu decided it was time to focus on impact and engage in what she calls “slow business.” Through the Istanbul Champions Cup, she is encouraging companies to change their mindset and engage with each other using tennis racquets instead of business cards.
Esra Sertoğlu is a founding partner of the Istanbul Champions Cup. She has fifteen years of corporate brand strategy management experience in Turkey and the U.S including two years as CEO of Grupanya.
|TurkishWIN | Length 10:05| Filmed in Turkey January 2013
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We thank our amazing Youtube volunteers (aka İlham Komitesi) for transcribing this talk: Burcu Zengin you are a rockstar! We are grateful to our translation sponsor Motaword for the translation of the TurkishWIN talks.
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