Brand Equity |On The Darker Side Of The Twitter Influencer Trend

In this edition of Brand Equity, first up we get acquainted with the darker side of the Twitter influencer trend, as Brand Equity features the unheard & untold stories behind some big campaigns on Social Media! Further in the show, DDB Worldwide's CEO Chuck Brymer talks exclusively to Sonali Krishna about the evolving Indian market & more.and Last but not the least, Brand Equity takes a look at KFC’s interesting campaign released in Hong Kong, that’s truly out of the box and literally nail-biting. Listen in.