In this edition of Brand Equity, first up we get you a candid chat with the MEC global CEO - Charles Courtier on the increasing pressure on the media agencies, transparency and ethics issues that surround the media landscape. Further in the show we have a very interesting reality check on Vodafone & Pepsi's emoji campaign. Last but not the least, Superdry's Global CEO speaks to Sonali Krishna on what this apparel brand is doing to crack the Indian market. Listen in.