By Claire Prendergast
Not all digital marketing campaigns are created equal. Some strategies reap greater rewards than others, depending upon the size and type of business. Creating the right digital marketing campaign can be challenging, but here are tips to get you started on a successful campaign:
Know what you want to achieve
Different businesses have different digital marketing objectives. A small business that relies upon high-volume seasonal sales, for example, may want to concentrate its efforts on a targeted, time-limited campaign. Larger B2B companies, on the other hand, are often better served by establishing long-term brand awareness among their clientele.