Tokyo, Mar 12 (ANI): Japanese cosmetics company KOSÉ has unveiled its new global marketing plan with an aim to establish a strong presence in the world. The press event was held at Roppongi Hills in Tokyo, Japan, on March 1, inviting architect Kengo Kuma and actress Yui Aragaki. Celebrating the 70th anniversary, KOSÉ is engaged in a variety of initiatives with the concept 'STAND BY YOU' in order to respond to the growing popularity of its flagship 'Sekkisei' skin-care line by giving it more prominent space on the retail floor in Japan and abroad. Sekkisei products, which feature Japanese and Chinese herbal ingredients, have been growing in demand among the foreign visitors to Japan.