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Social Media Marketing Strategy

3 years ago0 views

Social Media Marketing is the process of gaining website traffic or attention through
social media sites.Social media marketing programs usually center on efforts to create
content that attracts attention and encourages readers to share it across their social
networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers
share via the Internet (e.g., web sites, social networks, instant messages, news feeds)
about an event, product, service, brand or company,[2] especially on social media
platforms.[3] When the underlying message spreads from user to user and presumably
resonates because it appears to come from a trusted, third-party source, as opposed
to the brand or company itself,[4] this form of marketing results in earned media
rather than paid media.[5]


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