Pioneer in lubricants industry Castrol created an innovative engine oil variant for geareless scooters during ICC World Twenty 20 2014. Creating awareness and need for an exclusive engine oil to lubricate gearless scooters; Castrol had a difficult task at hand. They capitalised being sponsors as performance partner for the tournament to optimum, using online platform with To The New. Exploring a new formula for T20 cricket using #T20Formula became trending nationwide being pushed by brand ambassador Harsha Bhogle. The result was an incredible idea that ensured the success for the product creating a wave on the digital platform.
Watch how the innovative idea helped castro activ scooter tol increase its market share by 30 basis point.
TO THE NEW DIGITAL is a premium digital services company that uniquely combines the power of technology, analytics, marketing and content for digital transformation. Our passionate team of over 600 people includes technology evangelists, social media experts, content specialists, and creative mavericks who have transformed businesses of more than 300 companies spread across 30 countries worldwide. We have developed over 200 mission critical web & mobile applications, delivered over 2 billion video views, executed over 1000 digital campaigns, helped over 50 global clients with our social media analytics services and have done more than 100 cloud implementation.
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