American Swan is an international premium online lifestyle and apparel brand that wanted to establish its visibility in India and make its presence felt in the already competitive market of E Commerce. With this broader objective in mind and a short-term aim of increasing their sales by 120% in a single day; To The New Digital decided to make the American Independence Day, i.e. 4th of July the day of breakout! With obvious challenges at hand, we pulled up our socks to design a clutter-breaking campaign for American Swan that is out of the box and highly engaging and interactive to primarily, stand out from the crowd and secondly, to capture the interest of intended audience and influencing them to take a buying decision!
Watch the video here to know how our results stood as a testament to our foresight and competency of understanding the digital world; so much so, that we shot past the target of 120% increase in sales by 13%; one among other landmark achievements!
TO THE NEW DIGITAL is a premium digital services company that uniquely combines the power of technology, analytics, marketing and content for digital transformation. Our passionate team of over 600 people includes technology evangelists, social media experts, content specialists, and creative mavericks who have transformed businesses of more than 300 companies spread across 30 countries worldwide. We have developed over 200 mission critical web & mobile applications, delivered over 2 billion video views, executed over 1000 digital campaigns, helped over 50 global clients with our social media analytics services and have done more than 100 cloud implementation.
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