A charitable, happy-go-lucky man (Salman Khan) embarks on a mission to meet a generous princess (Sonam Kapoor) who helps people. A conspiracy is hatched to eliminate the prince, Vijay, days before his coronation is to take place, by his younger brother who eyes the throne, riches and power. A lookalike of the prince, Prem, steps in at this point, who loses his heart to the prince's beloved, Maithili.