2015 Single-sumer Report
The number of extended families and even nuclear families has been dwindling as more people these days prefer to live alone. This trend has given rise to the so-called "solo economy." To meet the needs of single consumers, convenience stores have developed packed lunches and other compact-size products, while the dining sector has been opening restaurants targeting singles. But despite the wide range of products and services catering to singles, they cannot replace human company. That is why social dining clubs have sprung up on social media recently. We take a look at how the surge in the number of single-person households has changed the consumer market and cultural trends.
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