http://wixpa.com/ April 21 is a day that lived in infamy (or glory) for many websites, as Google started ranking sites with mobile-responsive design higher in its algorithm. Some companies are already seeing boosts in traffic, but slowly.
3Q Digital surveyed the recent performance of some of their clients’ mobile-friendly websites, finding that while some have seen an uptick in mobile traffic, others haven’t really moved the needle too much
What I’ve also been noticing is that you can’t simply flip-the-switch on a website. Allowing a desktop site to become responsive to various media queries and screen sizes does not at all guarantee a mobile-friendly site. To this day (about 3 days after the confirmed complete roll out) we’re seeing sites which have NOT been denoted as mobile-friendly, out rank those that are.
Visiting these sites via a mobile browser and slower processors shows that page speed and load time seems to be a heavier weighted ranking factor over this new mobile-friendly update. With responsive sites you have a heavier code base and can inherently have a slower load time while still passing Google’s Mobile Friendly Test. Responsive sites that fall into this bucket of being friendly but still outranked by non-mobile-friendly sites should take a look at their TTFB (time to first byte).
Searches related
mobile friendly website,
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mobile friendly website examples,
mobile friendly website template,
mobile friendly website css,
mobile friendly website definition,
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mobile friendly website statistics,
3Q Digital surveyed the recent performance of some of their clients’ mobile-friendly websites, finding that while some have seen an uptick in mobile traffic, others haven’t really moved the needle too much
What I’ve also been noticing is that you can’t simply flip-the-switch on a website. Allowing a desktop site to become responsive to various media queries and screen sizes does not at all guarantee a mobile-friendly site. To this day (about 3 days after the confirmed complete roll out) we’re seeing sites which have NOT been denoted as mobile-friendly, out rank those that are.
Visiting these sites via a mobile browser and slower processors shows that page speed and load time seems to be a heavier weighted ranking factor over this new mobile-friendly update. With responsive sites you have a heavier code base and can inherently have a slower load time while still passing Google’s Mobile Friendly Test. Responsive sites that fall into this bucket of being friendly but still outranked by non-mobile-friendly sites should take a look at their TTFB (time to first byte).
Searches related
mobile friendly website,
mobile friendly website builder,
mobile friendly website examples,
mobile friendly website template,
mobile friendly website css,
mobile friendly website definition,
mobile friendly website code,
mobile friendly website wordpress,
mobile friendly website statistics,
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