[Trend Insight] Koreans Going Easy on the Booze? A new brand of soju, Korea's hallmark rice-based liquor, with low alcohol content and citron favor, has created a splash and is accelerating change in Korea's binge drinking culture. From soju to whisky, more Koreans are seeking milder taste. The industry is turning out a variety of new softer recipe to keep up with the new trend in the drinking culture.
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