Most Exciting Brands 2015 – Digital Takes Over Traditional Brands

Brand Equity's 'Most Exciting Brands' survey for the year 2015 is out. New age ‪#‎digital & telecommunication ‪#‎brands are clearly the ‘most exciting’, dominating the top 10 slots. So where does this leave traditional brands that used to be exciting and youth-centric? Here’s a detailed report