Brand Equity: Will Sooperfly 'Fly' In India?
- 9 years ago
One of UK’s digital content creators Diagonal View has decided to enter the Indian market by joining hands with India's The 120 Media Collective to launch a digital multi-channel network called Sooperfly. Sooperfly is looking at a variety of genres and the rollout is expected within the next four months. Brand Equity finds out what the plan is and why invest in the Indian market. Listen in.