Marcopolis.net Video Interview with Jean-Louis Menann-Kouame, CEO of BICICI (BNP Paribas Group), also available here http://www.marcopolis.net/secteur-bancaire-en-cote-d-ivoire-specificites-de-la-bicici.htm
"The first thing, we are not racing for a market share. When you race for a market share, you’re on the right track to produce low quality credit. We will obviously remain vigilant on our approach to credit risk. It is fundamental, it's part of BNP Paribas’ DNA. The second important point is the notion of respecting rules established in the financial market, which is being developed regionally and internationally with a regulator who is very present in establishing rules for new procedures, including compliance, one of the pillars of stability of our group and subsidiary on the Ivory Coast. Working in compliance with rulesis very important for us; we spend a lot of time training our associates on the subject. There is also business, for us it is centred on customer satisfaction. It may seem to be a misconception or it may seem trivial, but for us it is the only condition to ensure the sustainability of our revenue. Today we have 25 banks on the Ivory Coast, those that make a difference don’t just sell the products, but know how to sell the products to ever more demanding customers. The population is getting younger, it is more and more educated and because of that it is more and more demanding. And we want to meet the needs of these demanding customers", says Jean-Louis Menann-Kouame.
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