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Lasers! Gas! Waterproof Pants! How Levi Strauss & Co. Keeps Improving Jeans

4 years ago828 views

It's not easy to innovate a product founded on simplicity. But at a San Francisco lab, the venerable denim company is doing just that.

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Lasers! Gas! Waterproof Pants! How Levi Strauss & Co. Keeps Improving Jeans
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Lasers! Gas! Waterproof Pants! How Levi Strauss & Co. Keeps Improving Jeans
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<iframe frameborder="0" width="480" height="270" src="https://www.dailymotion.com/embed/video/x2j9jd0" allowfullscreen allow="autoplay"></iframe>
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