In its Autumn/Winter 2014-15 Collection, Jesús Lorenzo for Groenlandia remains faithful to its mission to demystify classic fur fashion, offering a series of fur creations for the youthful, urban woman. Although there are a number of ideas for men, the collection focuses mainly on women and their multiple facets. The initial inspiration departs from a "film noir" appeal, replete with all of its contrasts, in order to portray the world of women: ranging from the irresistible femininity of the "femme fatale" and the paradox of the apparently inoffensive woman who can be extremely dangerous, to the fascinating androgynous image of the female spy ... Here we come across a whole universe of paradigms imbued with chiaroscuro appeal, glamour, expressionism, special effects, fiction, reality and seduction. This world of contrasts is used as the guiding thread for a collection that also presents certain 1980's influences, targeting the most fashion-conscious women.
Jesús Lorenzo is actually the youngest fur fashion designer in Europe and the third generation of his family to work in the field, has won various international awards for his fur fashion work. In this respect, he has inherited all of the fur-fashion know-how of the prestigious family business, Groenlandia, whose clothing items are highly valued for their impeccable appeal and use of truly unique materials, in order to create a series of collections with his own special style and approach. Thus, with a masterful touch and a strong sense of originality, he combines the luxury of fur fashion with a sense of feminine elegance and a completely updated take on the hippest and most urban trends of the international fashion scene.
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