4 years ago125 views
Kanye West and Adidas Originals launch YEEZY Season 1 and release the new YEEZY BOOST sneaker. West's collaboration with Adidas launched in a similar storm of conflicted emotion. "I'm here to crack the pavement," his fierce voice-over announced. "I want to create something better for you." But a show that started this willfully late in a schedule as dense as New York's spoke to a certain insensitivity.
Military aspect was the key. West said the collection had come together in the shadow of the London riots, but they were a good few years ago, so maybe it was more an echo of those events that sparked the dystopian subtext of his collection.
It was that suggestion of conflict that gave some spine to this collaboration with Adidas: a protective toughness, a body-conscious severity that made the clothes more than a simple accessory to the footwear that was the predictable focus of the whole event. Even so, it will be the Yeezy Boosts that snare the spotlight.
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