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Brand Equity: Diet Cola Segment Struggling In India

4 years ago260 views

ETnow

ET NOW

Does it make good business sense to keep investing in a category which has remained static for over a decade? We're talking about the diet cola category and asking why cola majors continue to invest in what is a stagnant segment. Listen in to this Brand Equity report.

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Brand Equity: Diet Cola Segment Struggling In India
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Brand Equity: Diet Cola Segment Struggling In India
Autoplay
<iframe frameborder="0" width="480" height="270" src="https://www.dailymotion.com/embed/video/x2gh47x" allowfullscreen allow="autoplay"></iframe>
Add the video to your site with the embed code above