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  • 31/01/2015
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Every so often I will meet someone that has commissioned a marketing video that did not work for their firm. It is a depressing state of affairs and it is avoidable.

For many years, I have been offered lots of neglected business communications videos to see and have discovered that they all struggle with one or more of the adhering to problems.

1. An inadequately written script

This would need to be just one of one of the most common issues. The script offers the foundation to any type of video job and also it need to be best. It should be to the point, clear and also interesting.

Often scripts obtain written in-house causing verbose and very thorough items of prose that do not translate well onto the screen. Very truthfully, they are uninteresting. Sadly, quite chances and also expert modifying can not hide a tedious story.

Worse st

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