Brand Equity: Television Pips Bollywood & Advertising In Terms Of Women Portrayal

Women representation on screen has been questioned time and again, whether it's Bollywood, television soaps or Indian advertising. But as we enter the new year, Brand Equity takes a hard look at the difference in representation of the female gender on various screens and how they have progressed. What's interesting is that among the three mediums, it is television that comes off as most progressive! How has television changed with changing times, and what is stopping Bollywood and advertising which are still sticking to age-old stereotypes of Indian women in majority of its content. Brand Equity’s Raksha Bihani delves deep into the boxes women are put in, and tries to get a sense of just that. Listen in.