CHOUPETTE OPEL CORSA by Karl Lagerfeld by Fashion Channel
Fashion designer and photographer Karl Lagerfeld managed to persuade a very special model to join him for a project with Opel – Choupette Lagerfeld. The couturier’s Birman cat is the star of the 2015 Opel Corsa calendar. “The recipe ‘Super model on car’ is slowly getting boring. Karl Lagerfeld has found a new and fresh approach to the subject,” said Opel Chief Marketing Officer Tina Müller. Müller was present for the shooting with Karl Lagerfeld and is delighted with the project. “The fifth generation of the Corsa has just been launched. In the last 32 years, it has been photographed with numerous supermodels. There was only one way to beat that in a special way: Choupette,” said the marketing expert with a wink.
The fact that a cat actually enjoys such a project is by no means common. But Lagerfeld’s close relationship with Choupette made the shooting easy. “Choupette did a great job – just as I would expect from a star. She was relaxed no matter whether she was behind the wheel or on the roof of the Opel. She was by no means tense. However, she did sleep for twelve hours after we had finished,” said Lagerfeld.
The Corsa calendar photos taken by Karl Lagerfeld will be presented at a vernissage at the beginning of next year. The previous Opel calendar, produced in cooperation with Bryan Adams, focused on the Opel ADAM.
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