MULTIMEDIA DISPLAY - NO REPORTER NARRATION
The number one priority of fashion shows is to attract eyeballs and attention. But the latest runway in Bogota, Colombia is showcasing what most people prefer to look away from.
On Saturday (October 25), a fashion show featured homeless residents of Bogota at the Sabana Plaza Shopping Center.
Organizers brought in six homeless Bogotans, all younger than 28, as part of its "responsibility" initiative to participate in the show. The shopping center is working with a total of some 200 homeless Bogotans who sleep on the drug-ridden "Cinco Huecos" ("Five Holes") street located near the shopping center.
As part of the program, the mall hired fashion and beauty experts to help prepare the homeless models. Classes focused on runway etiquette, among other topics.
There are an estimated 9,000 homeless residents of Bogota, which has a total population of some 8 million.
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