Does Top of the world branding promise more than it delivers?

Name: Does Top of the world branding promise more than it delivers?
Uploaded: 2014-10-24T11:57:47+00:00
Duration: 4 min 59 s
Channel: swissinfovideos
Description: Not far from the Swiss National Park lies the famous town of St. Moritz, a protected brand known as "Top of the World". It should stand for style and class, but some people believe it falls far short of the mark. (SRF Kulturplatz, swissinfo.ch)

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Not far from the Swiss National Park lies the famous town of St. Moritz, a protected brand known as "Top of the World". It should stand for style and class, but some people believe it falls far short of the mark. (SRF Kulturplatz, swissinfo.ch)

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